Stickybits Press Release
stickybits launches first social object network- connects physical & digital worlds
Company closes on $300,000 in financing from Mitch Kapor and Polaris Ventures
March 9, 2010 – stickybits has launched a new platform for connecting the physical and digital worlds. stickybits are unique codes that can be attached to physical objects. Using the stickybits mobile app, codes can be written to or read by any iPhone or Android device. Scanning codes shows information associated with the objects, and can notify users when their objects have been scanned, augmented, or moved.
According to stickybits investor Mitch Kapor, founder of Lotus (IBM):
"stickybits is a platform with an open architecture for connecting the physical and digital worlds. This will come to be seen as completely obvious and wonderfully powerful, so I am very excited to get involved at the outset. There are great opportunities for innovation here; people will use our codes in ways we can’t even imagine."
stickybits is the first service that enables users to attach their own electronic content to physical objects and share this content across social media such as Facebook, Twitter, and Foursquare. Billy Chasen, Founder and CEO created stickybits "because I kept finding myself wanting to leave pieces of the digital world around my physical world and there was no easy way to do this."
Peter Flint, Partner at Polaris Venture Partners described their decision to invest in stickybits: “When Billy and Seth shared their vision for stickybits with us, we immediately knew this was a business that could scale. The combination of an innovative application, a business model that had many use cases, and great founders, made the investment decision easy.”
Users can purchase stickers at www.stickybits.com, where they can download the iPhone and Android apps, print their own codes, and share use cases with others. At SXSW, each Interactive Festival attendee will receive a free pack of stickybits in their conference bags, along with a pre-stamped postcard that they can put a sticker on, attach a video greeting, and send to a friend across the country.
Based in NY and SF in Dogpatch Labs, stickybits was founded in January 2010 by artist and software developer Billy Chasen and serial entrepreneur and angel investor Seth Goldstein. Its seed investors include Mitch Kapor and Polaris Ventures. stickybits has partnered with Occipital, creators of the popular “Red Laser” application to provide its barcode scanning technology, as well as with SimpleGeo to enable users to locate and track the movement of codes.