@seth

This story begins with Facebook, and it likely ends with Facebook.  Facebook is social media.  And social media is Facebook.  We are all role players in their drama.  Their social graph will become our digital operating system for the next decade.  As Microsoft Windows and Google Search have been previously.  Facebook has no competition, it has no partners.  It has data about the way that we interact with each other, and it has media to influence these interactions for marketers.  At 325 million users now, it will reach one billion in the next few years.  Perhaps the only historical platform as dominant in terms of controlling user behavior has been organized religion.  But God doesn’t have the same network effects.