5 Key Questions of Social Media Monetization
- Does Facebook Connect represent an existential crisis for Google’s AdSense?
- Will Facebook enable 3rd party advertising innovation on its platform?
- Can the Twitter API become the identity linchpin for a non-FB social ad network?
- What can we learn about consumer behavior from the current breed of online scams that we can apply to more sustainable forms of marketing?
- If the native formats of social media are status updates, tweets and check-ins, what do their social ad equivalents look like?
