“Goldstein argues that FoodFight, however frivolous it may seem, is actually a seminal application. To acquire the virtual items to hurl at others, users pay with virtual currency. And to acquire the currency, they must answer questions posed by marketers - the more data about themselves they disclose, the more “lunch money” they earn. “People really like to throw piles of poop is one thing we’ve learned,” Goldstein says. “So you price the poop high and people have to answer a bunch of questions to pay for it. That’s the future of Internet advertising: throwing shit at people. Literally.”
The Man Who Started the Foodfight, 10/1/07 Business 2.0 by John Heilemann
